Question of the Month: Why do we recommend creating both budget AND aspirational goals?
When we work with fundraisers on goal-setting for individual donors, we recommend that they create both a budget goal that aligns to the organization’s official budget AND an aspirational goal to help them dream big about opportunities to partner with their donors for...
Question of the Month: How do you set goals for mid-level?
In mid-level, with a caseload of 500-700, it’s not realistic to set goals for individual donors as we do in major gifts. Instead, mid-level donors are organized into three tiers, and fundraisers work their plan by sending strategic touch points for each of those...
Question of the Month: How do you set goals in major gifts?
Many organizations have a transactional mindset when setting goals for major gifts. But when leadership pulls a number out of a hat (think: “Raise X% more than last year”), it doesn’t honor the donor or acknowledge their passions. Instead of a blanket goal that...
Do You Need Goals for Mid-Level?
While more and more organizations are waking up to realize they need to develop a mid-level program, the whole concept of mid-level donors and creating specific strategies and a program for them is still in its infancy. Let’s just start from the beginning on why you...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
