Overcoming Roadblocks to Create Strategic Donor Plans
It can feel overwhelming to start creating strategic donor plans, especially if you don’t know where to begin.
Why Most Major Gift Programs Suck! #6: No Individual Plan for Donors
Reason #6: No Marketing Plan for EACH Donor on the Caseload “What, are you kidding me?!” That is usually the response I get from MGO’s who have a caseload of 150 donors (which BTW, is the maximum amount of donors any good MGO can handle). My response is, “No, this...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
