
Who Are You Influencing?
Ask yourself the question, “Who am I positively influencing and making a difference in their lives so that I’ll live on forever?”
Ask yourself the question, “Who am I positively influencing and making a difference in their lives so that I’ll live on forever?”
When major gift fundraisers like you take ownership of creating a culture of philanthropy in your organization, change begins to happen.
Don’t force yourself on major donors – a respectful relationship with your donor starts with you knowing his interests and passions, then serving those interests in passions in the manner the donor directs.
The path to a lasting relationship with your donor is never to cross the line from social influence into manipulation.
Remember, to your caseload donor it DOES matter what others think about you and what they are doing with you.
Authority is Principle #5 in this series on the use of influence in major gift fundraising. Here are some suggestions on how to use authority in your work with major donors: