Second Deadly Sin of Planned Giving: Ineffective Lead Generation
Second in a series: The Seven Deadly Sins of Planned Giving Our Director of Planned Giving, Robert Shafis, really gets worked up when I ask him about how effective non-profits are in generating – and then actually following up on – planned giving leads. You see, Bob...
Don’t Let a Planned Giving Lead Gather Dust in the Corner
“We have so many planned giving leads – there’s no way I can get to them all.” This is an actual quote from one of many planned giving officers all over the country who are struggling to qualify leads after sending out some kind of lead generation device. This is...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
