Fifth Deadly Sin of Planned Giving: Marketing from a Distance
Bringing in new leads and leading those donors to making a plan gift needs to be strategic, intentional and personal. Here’s how we break it down:
Bringing in new leads and leading those donors to making a plan gift needs to be strategic, intentional and personal. Here’s how we break it down:
Do you know how effective your planned giving lead generation is, along with your follow-up?
You owe it to your donors to staff your planned giving program so that every donor gets appropriate follow-up.”