Liking: #2 of Six Principles of Influence for Fundraising
I have to tell you about two experiences I had on the topic of “liking. “ But first, for any new readers, I am writing this series to explore the use of persuasion and influence skills in the MGO relationship with donors. The core concepts for this series come from...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
