
The Answer is Found in the Middle
If your major gifts and direct-response can come together and figure out the middle donor situation, each of you will have much stronger programs.
If your major gifts and direct-response can come together and figure out the middle donor situation, each of you will have much stronger programs.
Could you spend more on your $750-a-year donors and not only retain more of them (thus bringing in more net revenue), but also move them into major gift programs much more quickly?