The Dual Purpose of Fundraising
You cannot forget the dual purpose of fundraising, which is to secure revenue for programs AND fulfill your donor’s passions and interests.
You cannot forget the dual purpose of fundraising, which is to secure revenue for programs AND fulfill your donor’s passions and interests.
As we look forward into 2022, fundraising will look different and we all need to be prepared for the changes this year will bring.
Asking your donors about their passions, interests, and motivations is a critical part of your work as a fundraiser.
Answering a reader question: Is it okay to start asking for in-person meetings?
When asking for a gift, tune in to a donor’s communication preferences, not yours or the organization’s management preferences.
Can you advocate for change if you aren’t in leadership? Learn our top tips for how to gain power to move your organization forward.