by Richard Perry and Jeff Schreifels | May 6, 2015 | Language, Messaging, Moves Management | Donor Retention, Donor-Centered, Major Gifts, Moves Management, Uncategorized
When fundraising staff use language like “let’s hit them up for X dollars,” It makes my soul cringe. Can you imagine a donor hearing a MGO talking like this? It would be clear to them that they are simply sources of cash, not valued partners.
by Richard Perry and Jeff Schreifels | May 4, 2015 | Asks, Messaging, Offers, Proposals | Major Gifts, Uncategorized
Examine all of your asks and proposals in the next week or so, and look at the “because” in each of them. Does your “because” have something to do with solving a societal problem? If not, you are on the wrong track.
by Richard Perry and Jeff Schreifels | Aug 6, 2014 | Fundraising copy, Fundraising Offers, Messaging | Donor-Centered, Major Gifts, Storytelling, Uncategorized
That’s what I thought when I heard about this. Really? Can anyone be so stupid? Now, I know stupid is a strong word and usually I don’t use it. But really, this has got to be one of the worst twists of logic I have ever seen. And then I realized: “It’s not that weird....
by Richard Perry and Jeff Schreifels | Apr 30, 2014 | Donors, Fundraising, Messaging, Stewardship | Major Gift Officers, Major Gifts, Philanthropy, Uncategorized
So you think you have something interesting to say to your donor, and you send it out. But all you get back is silence. In fact, it is so silent it is deafening. Here’s why this is happening. First, there is a lot of noise out there. Take a look at this infographic...