Creating a Mid-Level Donor Program for YOUR Non-profit
A step-by-step process for building a mid-level donor program for your non-profit. Includes a link to a more detailed White Paper.
MGO Assessment #3: How Well Do You Know Your Product?
Perhaps you haven’t thought about it this way, but on a functional level you are selling a product. You are giving donors something in exchange for their money. Often, when I say this, I will get some push back like, “Hey, don’t use the word ‘selling’! It’s...
Packaging Your Budget For Donors, Series: #1 – The Principles
In 2004 the Sony Corp came out with a revolutionary product. It was the LIBRIe, the first e-book reader with electronic ink display. It was impressive back then and technology experts saw it as a leader in what would most assuredly become the first of many new...
Managing The Line Between Major Gifts and Mid-Level
You can imagine what it feels like to be a VIP in the group you belong to only to find yourself, because of your increased donations to the charity you love, at the bottom of the heap, neglected and ignored. This is what often happens when the mid-level donor team...
What to do With “Tweeners”—20 Cool Ideas That Will Rock the Donor’s World!
Okay, now that you have your regular donor strategy on the white board and your major gift strategy in front of you, it’s time to start putting some rubber to the road on this mid-level gift program. As a reminder, here are the four guiding principles I want you to...
What are “Tweeners” and What Should You do With Them?
“Tweeners.” Every non-profit has them. No, I’m not talking about kids between 10-12 years old. I’m talking about donors who have given much more than a typical direct-mail donor, but not quite enough to call them a major donor. They’re in-between. I call them...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
