Do You LOVE Your Mission?
If I had a nickel for every time I’ve sat with either an Executive Director or Development Director who said it’s hard for them to raise money because their mission isn’t about helping to cure cancer or feed hungry children, I’d be incredibly wealthy. The idea that...
Your Mission Is More Than You Think It Is
I read quite a few online news journals covering non-profits. Essentially, every week I’m reading stories about how donors are taken for granted, how organizations lament how much donor and value attrition is going on, how fundraisers are leaving every 13-18 months,...
Why Do Fundraisers Avoid the Problem in Their Storytelling?
You have a flat tire, so you need to go get it fixed. You’re hungry so you stop and get some fast food, or you visit the grocery store. When you’re not feeling well – you go to the doctor. If your computer malfunctions – you take it in to get it fixed. All these...
How to View and Think About A Non-Profit Donor
This post is part-two in a two-part series titled “You Don’t Know Your Donors” I had an interesting discussion the other day. Someone asked me: “What is a donor?” It was an intriguing question. What is a donor? Well, by definition, a non-profit donor is someone who...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
