Tips on Selling Anything in Major Gift Fundraising

Tips on Selling Anything in Major Gift Fundraising

When I used the word “sell” as in “what programs do you have to sell to your donors?” some MGOs take offense and say:  “Richard, we don’t sell stuff to donors!”  OK.  Present it.  Explain it to donors.  Whatever.  The point is that in major gifts, the successful MGO...
How the Power of Money Can Bless the Donor

How the Power of Money Can Bless the Donor

When I see a hundred dollar bill something happens to me.  I know it’s all in my head, but it has energy.  It grabs me. Money is a powerful force. We’ve all felt its pull. The reason money is so powerful is because it represents our hard work and all the emotional...