Are You Asking Too Often or Not Enough?
There is a bit of a controversy in major gifts about how often to ask a major donor for a gift. Some say you should only ask once a year – this would be the “annual fund folks” who hold this opinion. Jeff has written about the need to kill the annual fund in his post...
Tips on Selling Anything in Major Gift Fundraising
When I used the word “sell” as in “what programs do you have to sell to your donors?” some MGOs take offense and say: “Richard, we don’t sell stuff to donors!” OK. Present it. Explain it to donors. Whatever. The point is that in major gifts, the successful MGO...
Make Sure You’re Asking for Gifts of Stock
Here is a great idea related to year-end stock gifts. First, please remember that the stock market is up substantially AND the tax rates are also up. These two situations are creating a situation where donors with a lot of appreciated stock and increased tax burden...
Making ‘Deep Gladness’ Happen This Holiday Season
This great effort we all call major gifts is not about the money. It is about helping donors find deep gladness through meeting great needs.
Humanizing the Donor
“What do you mean you lost the check?” the manager almost yelled. “How could you do it? It was $75,000, for goodness sakes! 75,000 dollars of someone’s life!” It was not a pretty situation. I wasn’t there, but I heard about it in great detail just a week after it...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
