Knowing What to Talk About
You’ll always know what to talk about with donors if you pay attention to their passions and interests, and lose your immediate focus on money.
You’ll always know what to talk about with donors if you pay attention to their passions and interests, and lose your immediate focus on money.
Fundraising management can measure all sorts of activities and amounts. It’s important to find the key performance measures for major gift officer work and measure those.
Learning to listen will either be the block to your fundraising success, or the doorway to a great deal of joy for you and your donor.
Your donor is reflecting on 2018 and thinking forward. How is she thinking about her relationship to your nonprofit?
Major gifts fundraising is like this: it moves very slowly. “By drips. Persistent, generous, tiny drips.”
It’s crucial that your nonprofit’s fundraising divisions work together to create a pipeline for donors that lead them to a satisfying, long-term partnership.