The Confusion Around Marketing, Communications, and Fundraising Functions
If your non-profit isn’t structured around donor acquisition, there’s likely to be some tension between the mar-com and fundraising functions.
If your non-profit isn’t structured around donor acquisition, there’s likely to be some tension between the mar-com and fundraising functions.
Your non-profit’s organizational structure must be centered around the key functions necessary for a healthy donor pipeline.
Take a look at your organizational structure and ask yourself if it’s working to support a healthy and productive donor pipeline.
If you have a great Director of Development, do everything you can to keep them. If not, find one.