Six Principles of Influence for Fundraising: #1 – Reciprocation
Reciprocation: when a person does something first, others are more inclined to do something in return.
Reciprocation: when a person does something first, others are more inclined to do something in return.
To be a successful major gifts fundraiser, you need individual goals and communication plans for each and every major donor. We give you a free tool to plan and track these.
Commitment and consistency are key principles of persuasion and influence in major gift fundraising.
It would be ridiculous to even consider that a robot could be a major gift officer. But in your daily major gift work, you have to watch that you don’t do “robot-like work” and dehumanize the sacred and mystical thing that major gift work is.
Remember, to your caseload donor it DOES matter what others think about you and what they are doing with you.
Authority is Principle #5 in this series on the use of influence in major gift fundraising. Here are some suggestions on how to use authority in your work with major donors: