by Richard Perry and Jeff Schreifels | Jun 3, 2015 | Connections, Loss, Opportunity, Personalization | Donor-Centered, Major Gifts, Moves Management, Uncategorized
What will be lost if we do nothing? What will the donor lose by not taking an action? What regret will you have? Using “scarcity” as a motivating tool (not for manipulation) can be powerful in fundraising.
by Richard Perry and Jeff Schreifels | Jun 1, 2015 | Commitment, Connections, Consistency, Personalization | Donor Retention, Major Gifts, Moves Management
There is something very powerful about gaining any form of a commitment from your donor. I suggest you do three things with every donor on your caseload…
by Richard Perry and Jeff Schreifels | May 29, 2015 | Connections, Giving, Liking, Personalization | Donor Visits, Major Gifts, Moves Management, Uncategorized
This “liking” bit – the second principle of influence – is really critical in major gift work. It is important to be aware of this dynamic in the relationship you have with each and every donor.
by Richard Perry and Jeff Schreifels | May 27, 2015 | Giving, Personalization, Reciprocation | Donor-Centered, Giving, Major Gifts, Moves Management, Uncategorized
If you give first, they will give more often. If you just put these four ideas about reciprocation into effect in your donor management, it will revolutionize your relationships and significantly affect your donors’ giving.