Scarcity: #4 of Six Principles of Influence for Fundraising
I grew up overseas in a country where scarcity was the norm for many people. The effects of that on my psyche are still with me today. When anything becomes scarce, I start to panic. My wife routinely smiles knowingly when I buy extra supplies of everything from paper...
Liking: #2 of Six Principles of Influence for Fundraising
I have to tell you about two experiences I had on the topic of “liking.” But first, for any new readers, I’m writing this series to explore the use of persuasion and influence skills in the MGO relationship with donors. The core concepts for this series come from the...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
