The Dilemma of Restricted Funds
“Look,” the CEO said. “I really don’t care that donors are more apt to give to a specific thing they’re interested in. What we need are unrestricted funds. So focus on that.” We’ve heard this statement hundreds (if not thousands) of times over the years. It reflects a...
Do I Have the Right Offers? Must-Answer Question #3
Third in a Series: 6 Questions Your Major Gift Plan Must Answer You’ve decided to start a company. But you can’t figure out the product or service side of things. Would you still go ahead and start it? No, you wouldn’t. No product – no sales – no company. Simple. It’s...
What Happens When You Have No Donor Offers?
Fifth in a Series: Unhealthy Major Gift Practices Walk into a store with nothing to sell on its shelves, and you will walk out. There’s nothing of value in there for you. Nothing. You know the feeling of going into a store that’s fully loaded with product, but there’s...
Starting a Major Gift Program
“When starting a major gifts program, what are the three key things to focus on?” That’s a question Jeff and I received recently. Here’s what we think: The right donors – You can’t go anywhere in major gifts without a donor. And you won’t make it far if it isn’t the...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
