Specifics Make a Difference in Major Donor Giving
Too often, an MGO has to go to the donor with a bucket of air and try to convey the vision for how her giving will make a difference. This does not work anymore. Specifics matter to donors.
Too often, an MGO has to go to the donor with a bucket of air and try to convey the vision for how her giving will make a difference. This does not work anymore. Specifics matter to donors.