Sheer Joy Increases Giving
Paul and Rebecca (not their real names) started giving to a social service organization in the early 90’s. They were a conservative couple from an average neighborhood. But they wanted to do good in their community, so their first gift was $50 to a direct mail...
The Conflict Between Caseload Management and Prospecting
If I gave you $1,000,000, but told you I needed to control the investment, and then after one full year the investment became $520,000, and by the end of the second year it became $330,000, you would think I was either the worst financial advisor or just plain crazy....
The Ideal Composition of a Caseload
Things are not going well for you as an MGO. You feel as though you are not managing your donors properly or, in many ways, you could be managing them better. You are behind in revenue and it’s time to take a look at HOW you are doing things. Well, if this describes,...
The Case of the Bloated Caseload
OK, I know that the chart below will make your head spin, but here is what I want you to do. Take a look at it and note that there are only 150 qualified donors. 30 of those donors are “top value – A list” donors, and the remaining donors are split between...
It’s Time to Review Your Caseload
“Review and clean up my caseload?” the Major Gift Officer asked. “Why do I need to do that?” And I explained, again, why every MGO needs to have a caseload of donors who, a) want to have a relationship with the organization and the MGO and, b) are active in supporting...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
