Keep Telling Your Donor “You Made a Difference”
The main reason donors stop giving, give less or just go away is because they did not know that their giving made a difference. It’s up to you to make sure that doesn’t happen.
Don't Thank Your Donors
If you think thanking your donors is an option and not a requirement, this post illustrates why thanking your donor is crucial to major gifts work. Jeff Schreifels tells us about his conversation with a major gift donor and his experience with a large university and a small non-profit.
Why Donors Are Giving Less
It’s a fact: here in the United States donors are giving less. And Jeff and I suspect that this is happening in other countries as well. There is only one reason that explains this drop in giving – donors do not know that their giving is making a difference. Read on for compelling research and facts on why donors are giving less.
Reporting on Impact Can Break Through the Donor’s Noise
Here are some ideas on how you can show the impact of a donor’s gift and create incredible joy for your donors:
What Do You Do with Your “C” Level Donors?
Major gift officers have to prioritize their caseloads. Here’s how they need to address their largest, lowest-giving group of major donors.
What Do You Do with your “B” Level Donors?
Major gift officers should plan to spend about 30% of their time and energy on cultivating and stewarding second-tier major donors.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
