It’s a fact: here in the United States donors are giving less. And Jeff and I suspect that this is happening in other countries as well. There is only one reason that explains this drop in giving – donors do not know that their giving is making a difference. Read on for compelling research and facts on why donors are giving less.
Here are some ideas on how you can show the impact of a donor’s gift and create incredible joy for your donors:
Major gift officers have to prioritize their caseloads. Here’s how they need to address their largest, lowest-giving group of major donors.
Major gift officers should plan to spend about 30% of their time and energy on cultivating and stewarding second-tier major donors.
It’s vital in major gift fundraising that your donors know they have someone they feel comfortable with and can rely on. Here are seven ways you can gain and keep the trust of your donors.
Major gift officers are routinely failing to deliver on the basic promise of major gifts, which is simply this: “If you give, this is what will happen.”
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
