
Keep Telling Your Donor “You Made a Difference”
The main reason donors stop giving, give less or just go away is because they did not know that their giving made a difference. It’s up to you to make sure that doesn’t happen.
The main reason donors stop giving, give less or just go away is because they did not know that their giving made a difference. It’s up to you to make sure that doesn’t happen.
If you think thanking your donors is an option and not a requirement, this post illustrates why thanking your donor is crucial to major gifts work. Jeff Schreifels tells us about his conversation with a major gift donor and his experience with a large university and a small non-profit.
It’s a fact: here in the United States donors are giving less. And Jeff and I suspect that this is happening in other countries as well. There is only one reason that explains this drop in giving – donors do not know that their giving is making a difference. Read on for compelling research and facts on why donors are giving less.
Here are some ideas on how you can show the impact of a donor’s gift and create incredible joy for your donors:
Major gift officers have to prioritize their caseloads. Here’s how they need to address their largest, lowest-giving group of major donors.
Major gift officers should plan to spend about 30% of their time and energy on cultivating and stewarding second-tier major donors.