How Do You Upgrade a Major Donor?
You have a donor who has given $10,000 every year for the past 5 years. What do you do to upgrade a donor to the next tier? This question is probably one of the most-asked questions Richard and I get from clients and readers. People are throwing up their hands and...
Donors on the “C” List
A few years ago the comedienne Kathy Griffin had a reality show called “My Life on the D List.” Essentially she made fun of herself as a non-“A-list” celebrity and the lack of respect those celebrities get from the public. It was a funny show, but there were many...
Six Practical Ways to Get to Know Your Donor
In my last post, I wrote about the importance of taking your time to build relationships with donors. Major gift fundraising is a “long game.” This is not direct-response fundraising, where you send out an appeal and within the first 10 days of response, you how well...
How Do You Cultivate the Mega Donors on Your Caseload?
It’s gnawing at you. You know that there are a few donors on your caseload that, given the right relationship and an amazing offer, would have the ability to give a six- or seven-figure gift to your organization. However, you may be ignoring them a bit because you are...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
