The Important Back End of Major Gifts

The Important Back End of Major Gifts

One of our blog readers recently commented that many speakers, consultants and category experts write and speak a great deal about the “donor-facing” side of major gifts, but hardly anyone talks about the back end. Good point. Without a fully functional and...

Take a Deep Dive with your B and C Donors: #2 of Six Actions for Summer Impact

Summer is the perfect time to do things you’ve neglected to do all year. One of those things is to do more research on your donors. By now, you should have your A-level donors down, but those B and C level donors* need more attention. Sometimes we stress those A-level...