Change your Mission!

Change your Mission!

You know that mission statement that is either on the wall in your office or in some dusty handbook at the bottom of your desk drawer?  Yeah, that one. Is there anything about your donors in that mission statement?  Probably not.  It’s a pretty rare occurrence if...
Are Your Donors Qualified? Part 2

Are Your Donors Qualified? Part 2

I hope you’ve had a chance to read my previous post on why it’s important to qualify every major donor on your caseload. Discussing qualifying donors makes me think about our everyday relationships and friendships.  Usually, you don’t just decide to make...
Are your donors QUALIFIED?

Are your donors QUALIFIED?

Here is something I see all the time in non-profit fundraising and it’s got to STOP now!! A donor who has a fairly long history of giving, $50 here, $100 there in response to regular mail or e-appeals, suddenly gives a big check for $1,000, or $5,000. That’s awesome,...