Are Your Donors Qualified? Part 2
I hope you’ve had a chance to read my previous post on why it’s important to qualify every major donor on your caseload. Discussing qualifying donors makes me think about our everyday relationships and friendships. Usually, you don’t just decide to make...Are your donors QUALIFIED?
Here is something I see all the time in non-profit fundraising and it’s got to STOP now!! A donor who has a fairly long history of giving, $50 here, $100 there in response to regular mail or e-appeals, suddenly gives a big check for $1,000, or $5,000. That’s awesome,...Social Media and Major Gifts – #1: Deepening Relationships
I get weird looks from development directors when I ask them what their social networking strategy is and how it is used in the overall strategic plan with their major gift program. “What? That’s handled by our mass communication team,” or “Huh? Major donors are not...Why Most Major Gift Programs Suck! #7: Understand the Donor’s Passion
Reason #7: We Don’t Take the Time to Understand a Donor’s Passion If you are a major gift officer or Executive Director and you don’t understand what your donors are passionate about…you have a big problem. And, I don’t just mean what part of your program or services...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
