by Richard Perry and Jeff Schreifels | Jun 29, 2011 | Development Directors, Director of Major Gifts, Facebook, Fundraising, Google Alerts, LinkedIn, Non-Profits, Philanthropy, Research, Social Networking, TweetBeep, Twitter | Development Directors, Major Gift Officers, Major Gifts, Marketing Plans, Non-Profits, Philanthropy, Social Networking, Uncategorized
I get weird looks from development directors when I ask them what their social networking strategy is and how it is used in the overall strategic plan with their major gift program. “What? That’s handled by our mass communication team,” or “Huh? Major donors are not...
by Richard Perry and Jeff Schreifels | Jun 14, 2011 | Research | Development Directors, Major Gift Officers, Major Gifts, Non-Profits, Philanthropy
Reason #7: We Don’t Take the Time to Understand a Donor’s Passion If you are a major gift officer or Executive Director and you don’t understand what your donors are passionate about…you have a big problem. And, I don’t just mean what part of your program or services...
