The Priorities of Your Caseload
We published this chart several years ago, and it is worth dusting it off and bringing it out again. Here’s why: many MGOs across the country, and MGOs we serve in Canada and Europe, are still treating all donors the same, rather than realizing that there is a...The Ice Bucket Challenge and Donor Relationships
When I first saw all the video and news stories about the Ice Bucket Challenge I thought: “That is really cool. People are really getting involved. Good for ALS Association (ALSA)! What a great way to raise money.” Then I got to thinking about it, and my thoughts took...The Problem with Crowd Fundraising
It’s all the rage these days, and the strategy has raised a boatload of money. It’s crowdfunding. But is it good for fundraising? And what does this topic have to do with major gifts? Wikipedia defines crowdfunding as “the practice of funding a project or venture by...Familiarity Breeds Contempt?
What’s wrong with this picture? Could it be that the top donor of this large non-profit gave $106,000 less from year 1 to year 2? Maybe. Or that a group of $5,000 givers are just “missing in action” in year two? Yep. All of that could be troubling. But most troubling...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
