The Problem with Crowd Fundraising
It’s all the rage these days, and the strategy has raised a boatload of money. It’s crowdfunding. But is it good for fundraising? And what does this topic have to do with major gifts? Wikipedia defines crowdfunding as “the practice of funding a project or venture by...
Familiarity Breeds Contempt?
What’s wrong with this picture? Could it be that the top donor of this large non-profit gave $106,000 less from year 1 to year 2? Maybe. Or that a group of $5,000 givers are just “missing in action” in year two? Yep. All of that could be troubling. But most troubling...
Think of Major Gifts as a Business
Who would ever think of running a major gifts program as if it were a business? Not many people. And that’s too bad, because it would cause each of us to pay more attention to the things that are important. I have often said that the only difference between a...
Why an MGO’s Office Hours are NOT 8 to 5
One common problem managers have with MGOs is how to manage their time. Or maybe I should say how NOT to manage their time. Some managers believe that the 8 to 5 rule for employees actually applies to MGOs. And that is how they measure productivity, loyalty, hard...
The Case of the Bloated Caseload
OK, I know that the chart below will make your head spin, but here is what I want you to do. Take a look at it and note that there are only 150 qualified donors. 30 of those donors are “top value – A list” donors, and the remaining donors are split between...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
