by Richard Perry and Jeff Schreifels | Mar 8, 2013 | Accountability, Caseload Value, Development Directors, Director of Major Gifts, Donors, Fundraising, Giving Goals, leadership, Managing, Money, Non-Profits, Philanthropy, Results, ROI, Stewardship | Development Directors, Major Gift Officers, Major Gifts, Non-Profits, Uncategorized
There is nothing that causes a bigger debate in the major gift business, next to who gets credit, than the subject of old money/new money. A couple of months ago I was meeting with a CEO of a very large non-profit. He got so heated in his discussion with me on this...
by Richard Perry and Jeff Schreifels | Mar 6, 2013 | Accountability, Caseload Value, Development Directors, Director of Major Gifts, Donors, Fundraising, Fundraising ratios, gratitude, leadership, Managing, Money, Non-Profits, Overhead, Qualifying Donors, Results, ROI, Stewardship | Development Directors, Major Gift Officers, Major Gifts, Non-Profits, Overhead, Philanthropy, Uncategorized
Several weeks ago I got into a rather heated argument with a finance person in a large non-profit who was taking an aggressive and spirit-robbing position on the value of a Major Gift Officer. “What good are they doing anyway?” he said. “They take credit for money...
by Richard Perry and Jeff Schreifels | Nov 28, 2011 | Donors, Fundraising, Mid-Level Donor Program, Philanthropy, ROI | Major Gifts, Marketing Plans, Non-Profits, Philanthropy, Uncategorized
“Tweeners.” Every non-profit has them. No, I’m not talking about kids between 10-12 years old. I’m talking about donors who have given much more than a typical direct-mail donor, but not quite enough to call them a major donor. They’re in-between. I call them...
by Richard Perry and Jeff Schreifels | Aug 19, 2011 | Development Directors, Director of Major Gifts, Donors, Fundraising, Fundraising ratios, Non-Profits, Passion, Philanthropy, Qualifying Donors, ROI, Stewardship | Development Directors, Donor-Centered, Major Gift Officers, Major Gifts, Marketing Plans, Non-Profits, Philanthropy, Uncategorized
#6 – Getting Rid of Cost by Getting Rid of Donors I will never forget the major gift officer I sat down with several years ago who was managing a list of 864 donors! That’s right – 864. It had never dawned on her that there was no way she could relate to each...
by Richard Perry and Jeff Schreifels | Aug 15, 2011 | Development Directors, Director of Major Gifts, Donors, Fundraising, Fundraising ratios, Giving, Non-Profits, Philanthropy, ROI | Development Directors, Donor-Centered, Major Gift Officers, Major Gifts, Non-Profits, Philanthropy, Uncategorized
#3 – Why It’s Important to Know the Cost and Revenue of each Donor on Your Caseload “Return on investment (ROI) by donor?” Yup. “You mean like ROI in direct mail – there is such a thing in major gifts?” Yes. “Why does this matter to me?” Well, one reason is that...
