Different Uses of Language in Major Gifts
All of us in major gifts know that there are different stages in the major gift process. Many brilliant major gift people have written about it. Words like identification, cultivation, solicitation and stewardship come to mind as descriptors of some major stages or...The Relationship is More Important than the ‘Yes’ or the ‘No’
One of my greatest strengths is my ability to get right to the point. It is also one of my greatest weaknesses. Getting to the point saves time and clarifies the path quickly, and that is why I like it. I can usually get to the point of any conversation or...How to Turn a Donor Into a Stranger
When Jeff sent me this letter I took a little trip in my mind. I went to this lady’s home and sat beside her as she was writing. It was a very sad experience. Take a moment to read what she wrote. I have faithfully reproduced it here, with some slight edits for...Are Your Programs Good Enough to Fund?
In your work as an MGO, how many times have you nurtured a relationship with a donor to the point of having her ready to fund (or even actually funding) a special program or project that your organization was touting, only to have it all come crashing down because...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
