The Role of Trust in Major Gift Fundraising #6 – Restoring Lost Trust

Maurice Schweitzer, a researcher from the University of Pennsylvania, put 262 young adults in a situation to test ways to restore trust.  The findings are amazing and apply directly to what you, as an MGO, must do when facing a situation where lost trust with a donor...

The Role of Trust in Major Gift Fundraising #5 – Trust and Your Reputation as a MGO

I was talking with a business colleague and asked him if he knew Ralph [not his real name].  “You know,” I said, “that guy who used to work at [name of organization].” “Oh, you mean Ralph [last name]?  Yeah, I know him.  Stay away from him, Richard.  He is bad news. ...

The Role of Trust in Major Gift Fundraising #4 – Building Trust in Your Organization

“The fish stinks from the head.” This ancient proverb speaks to the role of leadership in creating a dysfunctional and untrustworthy organization.  If the employee is disorderly, it is because the manager/leader is so. Each of us, as employees and members of society,...

The Role of Trust in Major Gift Fundraising #3: Building Trust in Your Donor Relationships

I experienced a situation in the last few months in which a person I trusted implicitly threw me under the bus.  I was surprised at first, and then hurt – surprised that a relationship that had been in place for over a decade meant so little to this person that it...