The Role of Trust in Major Gift Fundraising: A Six-Part Series – #1: No Trust. No Relationship. No Money.
Trust is the core building block of all relationships. And many donors do not trust the organizations they give to or the people they relate to in those organizations. I’ve been wondering why. And then it dawned on me that as MGOs, Development Directors and CEOs of...How to Create a Dynamic Strategy for Every Single Donor: A Step-by-Step Process
The look on her face said it all. “You want me to create a strategy for every single one of the donors on my caseload? Are you kidding me?” This is usually the reaction our team at Veritus Group gets when we tell MGOs that this will be one of the first things they...Value Your Donor
Jeff and I have talked about this quite a bit in this blog. “It’s about the donor,” we say, “not the dollars.” But time and time again we run into strategies, systems and processes in non-profits that are set up to love the dollar and not the donor. It’s easy to get...Communicating Compelling Need: Your Key to Success in Major Gift Fundraising
“What do you want me to do and why?” the donor practically yelled. “I don’t understand what you are saying. And whatever you ARE saying is really not grabbing me!” And that, my friend, sums up the problem in most major gift fundraising. We want the donor to give...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
