What do you do when your nonprofit leader is uncomfortable talking to, cultivating and soliciting donors? Here are some ways to help your CEO or ED not only get comfortable, but succeed in major gifts.
If you follow these 7 absolutes, your major gift program will be on solid footing for year over year growth and your work will be a success.
I want to give you six tips on how to manage your MGO – or anyone on your team that is working with major donors – to propel them toward greatness. That is what we want to do, right? Help good people become the best they can be in their work – especially if those good people are working with donors.
Many times it is the MGO himself that is not working toward success – he is mired in ways of doing things and a work style that is counterproductive. Here are some steps for MGOs (and others) to do, to move toward success:
Focus on giving of yourself, rather than trying to acquire things. If you can do it, it will bring you real happiness. Then all you have to do is sit back and watch what happens.
The path toward success in major gifts is a bit of trial and error, of yin and yang, of back and forth, of yes and no. It is not a straight line going up.