Here’s What to Do in January
The first part of January should be reserved for thanking donors as fast and as well as possible. But after that? Time to evaluate! Here’s how.
The first part of January should be reserved for thanking donors as fast and as well as possible. But after that? Time to evaluate! Here’s how.
Video is highly effective way to let your donors know they are making a difference because it captures the problem in an emotional way, shows the solution in an emotional way, and can show a heartfelt thanks.
Donor stopped giving? Often they’re disappointed with how they’re treated, or have lack of evidence that their gifts made a difference. You can change that!
You need to find ways – sometimes surprising or unusual ways – to break through the daily clutter and noise of a donor’s life. When they notice you, it can be a pleasant surprise.
Major gift officers should plan to spend about 30% of their time and energy on cultivating and stewarding second-tier major donors.