Too many major gifts programs are being ruined by non-profit leaders who are operating out of well-meaning ignorance. Take time to learn how major gifts works before making big changes.
A major gift officer can have a long list of credentials (schools attended, diplomas, certifications, etc.) and be a total failure at actually doing major gifts. What do you need to succeed?
No doubt about it – as a major gift officer, you are now in the busiest, most productive time of your year. That’s why you need to plan for it – and we’ll help.
If you don’t have some resource, or you don’t know how to do something, is it more about your lack of action and initiative than it is about any circumstance or person outside yourself?
A top-performing major gift officer should be a strategic solicitor – one who has the confidence and skill to artfully ask prospective donors to make a contribution.
Being an Information Distiller boils down to this: the successful major gift officer knows what she is talking about.