
The Reluctant Major Donor
It can be frustrating when donors tell you they don’t want to talk or meet with you, but you know they’re still interested.
It can be frustrating when donors tell you they don’t want to talk or meet with you, but you know they’re still interested.
When you take the time to get to know your donors, they will understand that you care for more than their money.
There’s no shortcut to major donor retention. Get to know their passions and interests, and develop an ongoing relationship with them.
You can know a donor’s interests and passions as they relate to your organization, but unless you gain their trust and know all of who they are, it’s unlikely you’ll obtain a transformational gift.
When you build relationships with donors AND with your colleagues – when you’re real with others – you gain trust and acceptance you need to be successful.
Being vulnerable leads to a new kind of freedom in a relationship with a donor, one that has longevity & purpose. It can lead to an abundance of joy!