You can know a donor’s interests and passions as they relate to your organization, but unless you gain their trust and know all of who they are, it’s unlikely you’ll obtain a transformational gift.
When you build relationships with donors AND with your colleagues – when you’re real with others – you gain trust and acceptance you need to be successful.
Being vulnerable leads to a new kind of freedom in a relationship with a donor, one that has longevity & purpose. It can lead to an abundance of joy!
Too many non-profit leaders exert lots of pressure on MGOs to “get the money.” If you go for the money you may get some, but you will lose the donor long-term.
Relationships with major donors will become strained if fundraising staff are not honest with them. Build trust through honesty.