Honesty and Transparency Build Trust with Donors
Relationships with major donors will become strained if fundraising staff are not honest with them. Build trust through honesty.
Relationships with major donors will become strained if fundraising staff are not honest with them. Build trust through honesty.
When a non-profit or an MGO makes a mistake and admits that mistake and takes ownership of it, nine times out of ten, donors will understand. In the long run, they will trust you more because you were up front about it.
It’s vital in major gift fundraising that your donors know they have someone they feel comfortable with and can rely on. Here are seven ways you can gain and keep the trust of your donors.
More and more donors are getting discouraged and disenchanted with philanthropy in general. They don’t know if they can trust what you tell them about their giving making any difference.
If you or your organization struggles with using emotion with your major donors because “it just doesn’t feel right” or it’s “not professional,” Richard and I implore you to change this way of thinking.