by Richard Perry and Jeff Schreifels | Dec 2, 2011 | Fundraising, Mid-Level Donor Program, Non-Profits, Passion, Tweeners | Donor-Centered, Non-Profits, Philanthropy, Uncategorized
Okay, now that you have your regular donor strategy on the white board and your major gift strategy in front of you, it’s time to start putting some rubber to the road on this mid-level gift program. As a reminder, here are the four guiding principles I want you to...
by Richard Perry and Jeff Schreifels | Nov 30, 2011 | Director of Major Gifts, Fundraising, Non-Profits, Strategic Plans, Tweeners | Direct Response, Donor-Centered, Major Gift Officers, Marketing Plans, Mid-level donors, Non-Profits, Uncategorized
Okay, so a quick review. “Tweeners” are those donors who give more than the average direct-response donor yet not quite enough to consider them a major donor. Currently, they’re in your direct-response or annual fund (you know I hate that term) program and their...
