Giving Patterns Can Be Changed
There’s something about a pattern that is familiar and comforting. It’s known. And it’s generally dependable. Plus, you don’t have to think about it very much. It’s just there. And oftentimes it’s really good. Like the pledge your donor has made. That $50 a month, or...
You Have a Hole in your Donor Pipeline
In my previous post, I talked about the need to diversify revenue and to get familiar with the elements of the donor pipeline. I outlined three areas I’m going to talk about in the next three posts: Analyze your file to identify pipeline weaknesses (today’s post)...
What If I’m Trying to Upgrade a Mid-Level Donor and No One Has Ever Talked to Them?
Second in a Six-Part Series: What Should I Do If…? Questions on mid-level donors come to us quite a bit. Fortunately, many non-profits are starting to “wake up” when it comes to mid-level donors. But they’re not exactly sure what they should be doing. If you have a...
How to Qualify Donors: An Introduction
“The donor won’t even return my call, and I am so frustrated!” said the MGO. When we checked to see why, it was not surprising to find that a majority of the donors on this MGO’s caseload did not want to connect. Why? Because the donors on this caseload (like...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
