Discovering Your Donor’s Passions and Interests

What touches your donor’s heart to motivate a gift? 

Download this FREE WHITE PAPER from Veritus Group

When you discover a donor’s passions and interests, you tap into a deep well. You find connections to the programs and projects that make a real difference in the world – a difference that the donor cares about in a very specific way. 

This White Paper helps you learn the importance of discovering these motivations, gives you ideas how to find out more, and enables you to apply this knowledge to your practice of fundraising.

What you’ll learn in this White Paper


Why your donor’s passions and interests are so important to your fundraising work


What drives these passions and interests


How to identify them and use this knowledge to encourage giving