In major gift donor files all over the country, non-profit organizations are losing hundreds of thousands to millions of dollars each year to donor and donor value attrition. And they don’t even know it.
Most development directors and major gift fundraisers know how their overall major gift program is growing year over year. What they don’t realize, though, is how new donors moving into the program are MASKING the poor giving behavior of current donors.
Join Jeff Schreifels as he explains how he's seen this problem in hundreds of donor data files analyzed by Veritus Group, and how you can discover where you stand.