Do you REALLY know what your donors are doing?
Are your donors leaving out the back door almost as quickly as they come in the front? When they stay, are they giving as much as they used to?
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Director of Client Engagement
Request your FREE donor assessment
Are you suffering
from donor value attrition?
You may be losing more major gifts than you thought
Having conducted scores of these donor assessments over the years, we find a disturbing pattern…
While donor income may go up year-over-year, many donors give less (or go away) after their first year. In Scenario 1, you see income from all major donors. In Scenario 2, you see only the income from donors who gave in Year 1. The addition of new donors in Year 2 covered up a serious problem with donor retention.