Consulting services to bring structure and accountability
When we talk to Major Gift Directors, they are always trying to figure out how to bring more qualified donors into major gift portfolios. And their colleagues in the direct-response or annual fund team know that they could be doing more than sending out mail appeals to donors who give more substantially, yet get treated like a $25 donor. If you look at the classic donor pyramid below, typically non-profits do a great job with low-giving donors and have a program for major donors. What they don’t have is a mid-level donor program that focuses on retention, revenue per donor, and moving more donors into major gifts.
Veritus has many years of experience developing mid-level programs by working with mid-level reps to cultivate and steward your donors. Mid-level is really about moving the donor from a one-to-many marketing experience to a more one-to-one experience. It’s not as intense as a major gift program, but through e-mail, personal notes and phone calls a mid-level rep can begin to form relationships with donors. Ultimately the mid-level relationship manager will be able to move qualified donors into major gift portfolios.
The entire goal of a mid-level program is to do three things: 1) Increase donor retention, 2) Increase the revenue per donor and 3) move as many qualified donors as we can into major gift portfolios. That’s it. But it takes work, focus and a strong strategic communication plan to make that happen.
Veritus knows how.
Identify donors who want a relationship