You wouldn’t believe how often we talk to fundraisers who don’t ask at all! Asking is, as you can imagine, one of the most important parts of your job. And when you’re tuned in to your donor’s giving preferences and interests, you can bring them giving opportunities even outside of their regular giving season.
To help share more about the importance of asking and how to move yourself out of a transactional approach to giving, we invited two special guests, Sarah Coen-Frei, Senior Individual Giving Manager at Minnesota Public Radio, and Fritz Gutwein, Major Gift Officer at Bread for the World to join Veritus Group’s Karen Kendrick (Senior Director of Client Engagement) and Diana Frazier (Senior Client Experience Leader) for a conversation about how to approach asking year-round. We hope you find these tips helpful as you work toward your next donor asks!