More Myths in Major Gifts
February 19, 2021
There are so many myths in major gift fundraising that Richard and Jeff devote a whole chapter to it in their latest book, “It’s Not JUST About the Money.” These myths hurt not only the success of a major gift program, but the development of front-line fundraisers.
Today’s episode debunks several myths and gets to the truth of what major gifts is really about. It continues on the theme of a previous episode in November 2020.
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