Discovering Your Donor’s Passions and Interests

Discovering Your Donor's Passions and Interests

Download the Curriculum Guide


Download the Curriculum Guide

Do you know your donor’s passions and interests? We mean, really know them? If not, that’s not uncommon. Many organizations and fundraisers struggle to learn their donor’s the true passions and interests because other things get in the way.


… Belief that because the donor has always given to Program X, that is her passion.

… Struggling to know how to dig deeper when a donor says, “I just love everything that you do!”

… Not knowing what to do next when a donor doesn’t seem to have a strong connection.

If you are ready to learn how to truly discover your donor’s passions and interests and how to use that information to better serve your donor, then this course is for you!

What we’ll cover:

  • How to truly be donor-centered
  • Why knowing a donor’s passions and interests is so critical to growing their giving
  • How to identify and discover passions and interests
  • How to build trust with the donor
  • How to uncover the drivers behind a donor’s interests
  • Using Permission-Based Asking in donor conversations to uncover passions and interests
  • Tips for building and/or repairing trust with the donor
  • How to note passions and interests in your moves management system


What you need to know:

  • This course is self-paced and allows you to interact with the content on your own schedule. You’ll retain access to the course content for six months from the date of purchase.
  • There is 1-module in this course. You should estimate 5-8 hours of course work.
  • When you complete the course and submit your assignments, you’ll earn 6 CFRE Credits. Note: Course must be completed within six months of purchase.
  • Our peer group discussion call for this course is recommended, but not required. This call is a time to be live with a Veritus expert and ask questions, seek guidance on implementation, and share ideas with your fellow participants. All calls are recorded and will be made available to participants within 24 hours.

Does any of this speak to you?

Q & A

You probably have some questions about how this course might apply to your situation. Read below for more useful information.

Why should I choose this course?
There is nothing quite so valuable to your success in major gifts as learning the passions and interests of your donors. This information is what allows you to move from a transactional relationship to a deeper partnership.
What do I get out of this course?

You’ll learn how to uncover your donor’s passions and interests in a way that respects and honors the donor. This kind of information requires trust and authenticity, so we’ll be diving in to how you should approach building a relationship on these foundations.

When you finish the course, you’ll have a straightforward strategy for how to build authentic relationships with your donors, and you’ll know what you need to do to serve your donors. And, you’ll get 6 CFRE credits when you submit all course assignments within six months of purchase!

Is this course for me?

Everyone in your organization should know how to build meaningful relationships with your donors, learn their passions and interests, and provide them with communication and giving opportunities that align with their interests.

This course was designed for busy fundraising professionals like you. It’s self-paced and has a mix of materials to help you learn and integrate the information.