There is a real problem in messaging to major gifts donors. It’s centered on the money, not on the donor. Here’s what NOT to do.
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New Podcast Episode: Learn how to get your donors close to the need and connect with their passions and interests.
You know them. You’ve met them. But how do you address arrogance in fundraising and create a healthier major gifts workplace?
It can feel overwhelming to start creating strategic donor plans, especially if you don’t know where to begin.
You cannot forget the dual purpose of fundraising, which is to secure revenue for programs AND fulfill your donor’s passions and interests.
As we look forward into 2022, fundraising will look different and we all need to be prepared for the changes this year will bring.