A donor relationship should feel like a partnership, but often, donors sense that they’re only valued for how much they give.
Why Your Donor May Be Confused About Their Relationship With You
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What’s the Real Cost to Replace a Major Gift Fundraiser?
There are hidden costs to replacing a major gift fundraiser. Here’s how you can avoid the costly process of backfilling this role every year.
Don’t Neglect Your Major Donors Who are Mid-Pledge
When a donor makes a multi-year pledge, it’s an opportunity to build trust and strengthen the relationship – not to let it slide.
How Mid-Level Can Partner with Direct Response
Here are three ways you can partner with your direct response team to build personalized mid-level touch points.
Get Rid of KPIs and Manage!
Many non-profits rely on KPIs to manage fundraisers, rather than actually hiring a manager to coach and develop their frontline fundraisers.
The Elements of a Good Touch Point
In your communication plans for qualified donors, make sure every touch point includes at least one of the elements here.
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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
