Your donors want to change the world through their giving. Why aren’t you asking them to help?
As a major gifts officer, you need to accept that others need to know how much money is coming in. Here’s how you’ll get off track if you don’t manage it.
Jeff and I place this trait – viewing donors as partners – as a critical piece of a healthy relationship with the donors on your caseload.
If you lose sight of what major gift fundraising is all about – RELATIONSHIPS – you lose, period.
A donation is simply a way a donor transfers their personhood – their essence — toward something they care deeply about. Money transfers values.
Does your donor really not want to give that much, or is there something inside you that is holding you back? Remember, to really serve your donors properly, you have to make that ask.