Frontline fundraisers need access to program information that reflects donors’ passions and interests. Otherwise, revenue will suffer.
As a frontline fundraiser, you have power to influence real-world outcomes. Will you use it to help others, or for your own gain?
Your donors want to change the world through their giving. Why aren’t you asking them to help?
As a major gifts officer, you need to accept that others need to know how much money is coming in. Here’s how you’ll get off track if you don’t manage it.
Jeff and I place this trait – viewing donors as partners – as a critical piece of a healthy relationship with the donors on your caseload.
If you lose sight of what major gift fundraising is all about – RELATIONSHIPS – you lose, period.