When Your ROI Doesn’t Show the Big Picture
Many leaders are so focused on ROI that they fail to think “big picture” about investing in their fundraising programs.
Don’t Be Obsessed with ROI
Return on Investment ratios are meaningless if you’re not growing your income for mission.
Specifics Matter in Major Gifts
Overhead should not be a stand-alone category that MGOs raise money for. It should be allocated to program. Every program category, no matter how large or small, should carry its share of overhead.
The Priorities of Your Caseload
We published this chart several years ago, and it is worth dusting it off and bringing it out again. Here’s why: many MGOs across the country, and MGOs we serve in Canada and Europe, are still treating all donors the same, rather than realizing that there is a...
Think of Major Gifts as a Business
Who would ever think of running a major gifts program as if it were a business? Not many people. And that’s too bad, because it would cause each of us to pay more attention to the things that are important. I have often said that the only difference between a...
Why an MGO’s Office Hours are NOT 8 to 5
One common problem managers have with MGOs is how to manage their time. Or maybe I should say how NOT to manage their time. Some managers believe that the 8 to 5 rule for employees actually applies to MGOs. And that is how they measure productivity, loyalty, hard...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
