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7 Sales Skills That Can and Can’t Be Taught – Part 1

By | Major Gift Officers, Marketing Plans | 2 Comments

Major gifts work is often compared to selling. Selling is the exchange of money for property, goods or services, while major gift programs facilitate the exchange of money for the fulfillment of a donor’s interests and passions. If a MGO can successfully identify a donor’s interests and passions and match them to a program his organization is executing, then the money comes in naturally.

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