Are you hiding mistakes or failures from your donor? It’s time to start telling the truth.
Learn how to hire the right Planned Giving Officer for your legacy program.
Learn how to handle and approach a hybrid major gifts and planned giving position.
It’s time to change the idea that your donor can’t give. Donor giving can increase, even during a pandemic.
MGOs who don’t respect donors’ communication preferences are doing themselves, and their organizations, a disservice.
Major gifts work is often compared to selling. Selling is the exchange of money for property, goods or services, while major gift programs facilitate the exchange of money for the fulfillment of a donor’s interests and passions. If a MGO can successfully identify a donor’s interests and passions and match them to a program his organization is executing, then the money comes in naturally.
“…This donor has a ton of money, and I thought I would be much further along by now.” The question we ask in these situations is “how are you setting your expectations?”…”
Pledges are good. We don’t have anything against them. It is really good to have a donor commit to future giving. Our only concern is about WHEN to credit the pledge.
This journey, about fulfilling a donor’s interests and passions, is mostly a positive one. It is filled with joy, hope, a life saved, a place protected and a new start. But every once in a while, darkness comes in.
Bottom line, this is a useful and practical way to pass on important knowledge and experience to the new MGO who is joining your team. You’ll benefit when you Buddy Up!